Mall Information
Located along Durand Avenue at the intersection of Highways 31 and 11 in Racine, Wisconsin, Pritchard Park Mall is a is an enclosed retail property serving the southern Racine market. Formerly known as Regency Mall, the center has undergone significant reinvestment, highlighted by the addition of Woodman’s Food Market, which has supported hundreds of local jobs and renewed activity at the site.
Positioned within a well-established commercial corridor, the property benefits from strong visibility and access within the community. Ongoing area investment, including nearby residential development at Pritchard Park Place Apartments, continues to support the site’s evolution and long-term role within the local market.
MARKET SNAPSHOT
Racine is located along Lake Michigan, approximately 22 miles south of Milwaukee and 60 miles north of Chicago, providing access to a broad regional commuter and consumer base along the Milwaukee–Chicago corridor.
The local economy is supported by a diversified employment base spanning manufacturing, healthcare, and education, with major employers including SC Johnson, CNH Industrial, InSinkErator, Ascension All Saints Hospital, and Racine Unified School District.
Education and workforce training are supported by Gateway Technical College, which serves Racine, Kenosha, and Walworth counties and operates a campus in Racine.
The former Regency Mall site is undergoing redevelopment anchored by a newly opened Woodman's Markets store that brought more than 300 jobs to the area.
Additional residential investment is underway nearby with the Pritchard Park Place Apartments, a 266-unit multifamily development that broke ground in 2025 as part of the broader corridor revitalization.
Trade Area Profile
Population: 78,057
Households: 31,970
Median Age: 35
Median Household Income: $57,740
Notable Area Employers
Ascension All Saints Hospital
CNH Industrial
InSinkErator
Racine Unified School District (RUSD)
SC Johnson & Son
Data Census, 2024