Mall Information
Located in New Bern, North Carolina, New Bern Mall is an enclosed shopping center serving Craven County and the surrounding coastal plain region. The mall provides a centrally located retail destination for local residents and visitors and continues to serve as a convenient option for everyday shopping and services within the New Bern market.
Positioned along U.S. Highway 17 near the city’s primary commercial corridor, the property benefits from strong visibility and accessibility to both local and regional traffic. The surrounding area includes historic downtown New Bern, nearby residential communities, and activity tied to healthcare, military, and tourism, supporting consistent year-round consumer demand.
MARKET SNAPSHOT
New Bern is a historic waterfront city located at the confluence of the Neuse River and Trent River, founded in 1710 and recognized as the second-oldest European-settled colonial town in North Carolina, with a riverfront downtown that supports boating, parks, and tourism activity.
New Bern served as the capital of North Carolina from 1770 to 1792, and the city’s history is closely tied to Tryon Palace, completed in 1770 as the state’s first permanent capital building.
The local economy is supported by a diversified employment base spanning defense aviation, healthcare, manufacturing, and public services, with major regional employers including Fleet Readiness Center East, CarolinaEast Health System, and manufacturing operations by BSH Home Appliances Corporation and Moen.
New Bern is recognized as the birthplace of Pepsi-Cola, first created by pharmacist Caleb Bradham in 1898, and the downtown Birthplace of Pepsi-Cola Store now serves as a popular visitor attraction.
The area draws strong annual visitation through signature events like MumFest, promoted by Visit New Bern as a premier fall festival with 90,000+ attendees each year.
Trade Area Profile
Population: 34,218
Households: 14,673
Median Age: 39
Median Household Income: $61,031
Notable Area Employers
BSH Home Appliances Corporation
CarolinaEast Health System
Craven County Schools
Fleet Readiness Center (FRC) East
Moen, Inc.
Data Census, 2024
