Mall Information
MARKET HIGHLIGHTS
The University of North Alabama set a new enrollment record with over 10,600 students for the 2023–2024 academic year.
Florence hosts annual events such as the Helen Keller Festival, celebrating Helen Keller's legacy with a weeklong celebration including a street festival, parade, and film screenings.
Key employers in Florence include the University of North Alabama, TNT Fireworks, and Marriott Shoals Hotel and Spa.
Florence City Schools serve approximately 4,645 students across 9 schools, with a minority enrollment of 50%.
The Florence-Muscle Shoals metropolitan area has an unemployment rate of 3.2%, which is lower than the national average.
Florence Mall anchors a regional retail corridor generating over $1.3 billion in annual sales.
Florence’s downtown district features “First Fridays” with food trucks, artisan booths, live music, and farmers’ produce.
Trade Area Profile
Florence City Population: 53,132
Lauderdale County Population: 96,814
Median Property Value: $170,969
Median Household Income: $42,317
Major Area Employers